We were days from bankruptcy. Last week the business crossed $200M run rate.
Jordan helped build the Sidemen from a YouTube group into one of the biggest creator companies in the world. Few people have seen more creator businesses up close.
So when we sat down, I walked him through the whole thing. Walking away from a channel with 2.5M subscribers. The night Will and I paced the street counting how many weeks we had left. Why we bet everything on AI transforming the creator economy, and how we’re building the rails underneath it.
Full episode with Jordan Schwarzenberger on Think Like A Creator. Link in the comments.