← Joel Morris

Fanvue

Fanvue founders and co-CEOs: Joel Morris and Will Monange

Fanvue is a London-based creator subscription platform that lets creators earn through subscriptions, tips and paid messaging, and builds AI tools to deepen the connection between creators and their fans.

Founded
2020, London, United Kingdom
Founders
Joel Morris, Will Monange, Harry Fitzgerald
Co-CEOs
Joel Morris, Will Monange
Website
fanvue.com

Building Fanvue

In 2020, during the COVID lockdown, Joel co-founded Fanvue in London with Will Monange, later joined by Harry Fitzgerald. The platform lets creators earn through subscriptions, tips and paid messaging, built for creators, by creators.

It nearly didn't survive. In 2023 the founders realised they had far less money in the bank than they thought. Growth stalled, cuts slowed it further, and existing investors declined to reinvest. The three spent that summer cold-calling investors from a whiteboard list until a single pitch secured six months of runway. The company turned around from there.

Fanvue today

As of 2026, Fanvue serves around 17 million users and 325,000 creators, reports roughly $200M in annual recurring revenue, and closed a $22.1M Series A in January 2026. Joel, Will and Harry were named to the Forbes 30 Under 30 Europe list for Media & Marketing in 2026.

Joel leads strategy and growth as co-CEO, with a focus on AI tools that deepen the connection between creators and fans, from fan-memory messaging to AI voice calls.

By the numbers

Questions about Fanvue

What is Fanvue?
Fanvue is a London-based subscription platform that lets content creators sell exclusive content, interact directly with fans, and earn through subscriptions, tips and paid messaging. It was co-founded in 2020 by Joel Morris and Will Monange, later joined by Harry Fitzgerald, and builds AI tools for creators including AI-assisted messaging and voice calls.
How big is Fanvue?
As of the Forbes 30 Under 30 Europe 2026 list (April 2026), Fanvue served around 17 million users and roughly 325,000 creators. Fortune reported the company at around $200M in annual recurring revenue as of May 2026.
Who founded Fanvue?
Fanvue was founded in London in 2020 by Joel Morris and Will Monange, later joined by Harry Fitzgerald. Joel Morris is co-founder and co-CEO.
Who is the CEO of Fanvue?
Fanvue is led by two co-CEOs, its co-founders Joel Morris and Will Monange. Joel Morris, known online as JMX, has run the company as co-founder and co-CEO since founding it in London in 2020.
What company does JMX own?
JMX, real name Joel Morris, co-founded Fanvue, a London-based creator subscription platform, in 2020 with Will Monange, and runs it as co-CEO. Harry Fitzgerald later joined as a co-founder.
Where is Fanvue based?
Fanvue is based in London, United Kingdom. It was founded there in 2020.

See the full timeline or press coverage.